LIVE_GUIDE.INIT — Austin, TX · May 4–5, 2027

The Design Engineer's Guide to...

Robotics &
AutomotiveIn partnership with ipXchange

The Design Engineer's Scavenger Hunt: Solve Challenges, Win Prizes.

Day 1 Robotics  ·  Day 2 Automotive

The Design Engineer's Guide is an interactive journey across the show floor. Pick up your Scavenger Hunt card, visit our elite partners at their booths for live demos, and get your card stamped to win prizes!

Core Technical Pillars
What the Guide Covers
PILLAR_01

Edge AI & Intelligence

Implementing real-time decision-making without cloud latency. Featuring Edge Impulse as headline partner — from model training to on-device inference on constrained hardware.

PILLAR_02

Industrial-Grade Prototyping

Moving from maker boards to industrial scale. Using Embedder and Digilent to bridge the gap between proof-of-concept and 1,000-unit deployment.

PILLAR_03

Architectural Efficiency

Leveraging MIPS and high-performance semiconductors to manage power-constrained robotic systems — from ISA design to real power budgets.

PILLAR_04

Sensor Fusion & Connectivity

Integrating TQ Systems and GRINN SOM solutions so robots see and communicate reliably in harsh environments — from LiDAR integration to wireless mesh architectures.

02 — How It Works

How It Works

🎯 Step 1

Grab Your Card

Start your journey at the Media Zone or any participating sponsor booth to pick up your daily Scavenger Hunt card.

🗺️ Step 2

The Demo Trail

Visit our four key partners per day. At each stop, you'll see a short lightning demo focused on Robotics (Day 1) or Automotive (Day 2).

🏆 Step 3

Get Stamped & Win

Get your card stamped at every stop. Once complete, drop it off at the Media Hub to claim exclusive giveaways and enter the daily grand prize draw.

03 — Partners

Partners

A curated group of 6 partners selected from across the embedded value chain — providing hardware and software expertise from silicon to deployment.

6Partners
Technology Partner
Edge Impulse
Booth #129
Leading edge AI development platform for constrained embedded devices
Technology Partner
Embedder
Booth #507
Industrial-grade embedded solutions and deployment expertise
Technology Partner
Digilent
Booth #439
Test, measurement, and FPGA development tools
Technology Partner
GRINN
Booth #322
SOM solutions for robotics and IoT applications
Technology Partner
TQ Systems
Booth #435
Embedded modules and electronic systems for demanding environments
Technology Partner
MIPS
Booth #434
Processor architecture for power-efficient compute
04 — Why Visit

What You'll Take Away

WHY_01

Solve for Scale

Learn exactly how to move from a lab prototype to a 1,000-unit industrial rollout — with engineers who've solved it before.

WHY_02

Access the Ecosystem

Get direct access to the engineers behind the tools you use every day — Edge AI, RISC-V, industrial connectivity, and more.

WHY_03

Win Prizes

Complete the Demo Trail, get your card stamped, and drop it at the Media Hub to claim exclusive giveaways and enter the daily grand prize draw.

Get Access

Bring Your Toughest
Design Challenge

Free to attend · Palmer Events Center, Austin TX · May 4–5, 2027